EXPERIENCE
GenAI Senior Motion Graphics Designer (Workflows & Motion) | BRANDTECH PLUS
2024|07 - 2026|05
At Brandtech+ I evolved from motion graphics into generative AI and product design workflows, working remotely with global teams for over six years. As GenAI Senior Designer, I explored and tested emerging AI platforms, identifying strategic use cases and integrating them into client workflows to streamline processes. I collaborated directly with product teams on Pencil, conducting usability evaluations, uncovering adoption barriers, and delivering structured feedback that improved features and user experience. Alongside this, I supported colleagues in mastering AI‑driven prototyping and content creation, enabling adoption across teams. I also continued to deliver motion graphics and 3D design projects for brands such as Google, Reckitt, Unilever, L’Oréal and Diageo, ensuring creative quality while embedding usability and design integrity.
Lead Senior Designer | LePetta
2026|06 - Present
As Senior Lead Designer at LePetta, I lead end‑to‑end design cycles, from briefing and discovery through to delivery, ensuring usability and clarity in creative workflows. I translate client insights and research findings into actionable product strategies, while overseeing studio operations and maintaining design systems that keep projects consistent and scalable. Alongside managing deadlines and budgets, I mentor designers and embed user‑centred thinking across the team, balancing creativity with measurable impact and high standards of craft.
Motion Graphics Designer (3D & Motion) | BRANDTECH PLUS
2020|05 - 2024|07
Earlier, as Motion Graphics Designer/Editor, I focused on asset creation for social media and video campaigns, 3D product visualisation, and conceptual design for brands including Durex, Dettol, Scholl and Veet. This role sharpened my ability to translate client briefs into user‑centred outputs, balancing creativity with clarity and impact.
Visual Designer (Animation & Content) | CLOCKWORK
2019|09 - 2020|03
At Clockwork I produced animations and visual assets for corporate social media and promotional campaigns, translating client briefs into clear, engaging outputs across platforms such as YouTube, Twitter, Instagram and Facebook. This role sharpened my ability to deliver user‑focused content under tight deadlines, ensuring clarity and consistency across multiple channels.
Multimedia Designer (2D/3D & Branding) | Kabuki
2018|03 - 2019|08
At Kabuki Productions I worked end‑to‑end on 2D and 3D animation projects, from concept and mock‑ups through to full production. I handled client briefs directly, applying branding and CI guidelines to create storyboards, visuals and event content. Alongside animation, I contributed to graphic design, iconography and video editing, building a strong foundation in interpreting user needs and delivering cohesive creative solutions.
3D Animation & Motion Designer | The Boiler Room
2016|04 - 2018|02
At The Boiler Room I specialised in 3D animation, modelling, texturing and rendering, while also liaising with clients and assisting with project management. I translated briefs into detailed visual outputs, managed deadlines and contributed to workflow organisation. This experience strengthened my systems thinking and ability to balance creative craft with structured delivery.
TERTIARY EDUCATION
Student | University of the Witwatersrand
2012 - 2015
Bachelor of Arts in Performing and Visual Arts (BA PVA) Majoring in Game Design - Honours
Specialised in interactive media and game design, focusing on user-centered worlds, mechanics, and experiences. Built prototypes and environments applying design thinking principles to engage users. Coursework included Game Design Projects, Interactive Media Practice, Digital Animation, and Applied Concepts.
Johannesburg
Gauteng
South Africa
Melissa Cramer © 2026